LocalPaws Bonus Issue

Problem Statement

The purpose of this project was to design an editorial based on an existing magazine brand. Before I could design my editorial, I had to conduct research on LocalPaws Magazine. My research included finding out the brand's purpose, their target audience, their tone and voice, and their overall creative style, from colour choices to typography. I also had to search for articles that aligned with the kind of content LocalPaws Magazine uses. All of this research was necessary to design a new editorial that fit well in the LocalPaws Magazine series.